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Category Archives: SOCIAL MEDIA

5 Tips to Clean and Speed Up Your Filthy PC

Originally posted by Bob Al-Greene/Apr 02, 2013 for: http://mashable.com/2013/04/02/clean-pc/

Our computers rarely run as fast as we want or expect them to. Whether you’re a Mac or Windows user, it’s maddening to sit in front of a taunting hourglass or spinning circle of death, especially when you have work to do. In the spirit of spring cleaning, we invite you to clean the dust bunnies out of your PC (literally and digitally). Here are five easy ways to get started.

1. Organize Everything

Your computing experience could seem slow if you spend eons clicking through endless subfolders or waiting for search to retrieve files. The first step toward a smooth-running PC is to remove human error.

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That means setting up an intuitive filing system for your documents to make sure they’re always where you want them, when you want them. Clearing and reorganizing your dekstop is an incredibly cathartic experience and will leave you with more peace of mind. Have fun with it — maybe use a grid wallpaper to organize icons precisely before switching back to your usual background. Image courtesy of Flickr, kleuske

2. Cut Out the Unnecessary

Run disk cleanup. It will free up space on your hard drive and improve the performance of your computer. Picture your PC as a hiker with a heavy backpack — you can help him move faster by unloading all the unnecessary junk you’ve accumulated — temporary files, duplicate files, downloads — as well as the crapware and trialware that came installed on your machine.

Check out PC Decrapifier to get started culling the herd of useless files bogging your PC down.

3. Fight Back
This is a simple proposition but an easy one to overlook: Invest in programs that target spyware, adware, malware and any viruses your computer might catch. This is about finding the right antivirus software for you.

If you do a lot of web surfing, for example, you might need some serious muscle to back you up. Or do you prefer a simple, unobtrusive program to keep your system running?

The Internet is flush with lists of decent, free antivirus programs. Whatever you choose, don’t forget you have it — scan as often as possible. Yes, it can take hours to do a full system scan. So set it up to work overnight, while you’re asleep, maybe. Getting into a cycle like this will keep your PC running healthy.

4. To Defrag or Not to Defrag?

As you use your PC, files get scattered across the system in bits and pieces: fragments. Defragmentation brings them all back together. And while this may not have a noticeable effect on your system speed, it’s good to make sure your files are all in one, correct place.

Unless you’re using a solid-state drive, you should probably defrag about once a month just to be on the safe side.

5. Start Over

There may come a time when your best hope is just to save all your data and wipe your hard drive, then reinstall Windows. This is the scorched earth option. But don’t forget to back up all your data beforehand, so you don’t lose anything important.

You may want to choose this time to upgrade to a newer operating system, like Windows 8. You should also double-check that you’re running the most recent version of your software. If you aren’t updating Windows constantly, you can set your PC to do it automatically.

Do you have some PC cleaning tips you’d like to share? Let us know in the comments section.

 

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3 Steps to Streamlining and Improving Your Twitter Account

By Cynthia Boris | March 12, 2013  |http://www.entrepreneur.com/article/225977

3 Steps to Streamlining and Improving Your Twitter Account

For many business owners, Twitter is a valuable tool for networking, marketing and keeping on top of industry news. But the popular social network can easily become a disorganized mass of unwanted information and spammy followers.

If you want to get the most out of Twitter, consider scheduling a thorough “cleaning” of your account. All you need is about half an hour and a few online tools to turn down the noise and turn up the value.

Here are three steps for streamlining and cleaning up your company’s Twitter account:

1. Unfollow low-quality accounts.
If you’ve actively been using Twitter for a while, you might be following a significant number of accounts that don’t add anything to the conversation. These include spammers, abandoned accounts and people who don’t follow back. The good news is there are several online tools that can help you identify and remove these accounts from your lists.streamlining-improving-twitter-accountImage:  Shutterstock

If your ultimate goal is interaction, stop following people who haven’t followed you back. FriendorFollow is a popular service that makes it easy to see and disconnect from any non-followers. The tool can also help you locate accounts you haven’t followed back. FriendorFollow is free if you don’t mind unfollowing accounts one by one. If you want to unfollow in bulk, you’ll need to upgrade for $9.99 a month.

To remove unactive members from your follow list, UnTweeps is a simple, free program that helps you unfollow any accounts that haven’t posted in the last 30 days.

2. Follow new people.
Breathe new life into your account by finding new people to follow on a regular basis. This can help you network within your business or locate new customers. Look for people who post regularly and have a large number of followers. These “influencers” are likely to introduce you to their circle of friends if you retweet and reply.

To identify influencers, start with the “Who to Follow” box in your home page sidebar. From there, check Klout, a popular online service that ranks people based on their overall social media influence. Also try WeFollow, the Twitter directory that ranks accounts by category.

3. Give your profile a fresh look.
Since Twitter updated its profile page design, you can change the background, the header and your profile picture, as well as your bio. Enhance your branding by creating your own exclusive background. Choose a color that compliments your logo then go easy on the additional graphics.

The place to get creative is in the header. You can post a montage of photos that tell your company’s story or feature holiday or seasonal products throughout the year. Your header should say something about your personality.

Also, take a look at the recent photos in the sidebar. Your account should look lively and up-to-date, so regularly delete old photos or add new ones to push them off the front page.

 
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Posted by on May 9, 2013 in SOCIAL MEDIA, Twitter

 

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Seven Steps to Clean-Up Your Online Reputation

Gini Dietrich on April 25, 2013 for SocialMediaToday.com – http://socialmediatoday.com/ginidietrich/1414256/seven-steps-clean-your-online-reputation

Do you remember the story of Florida pizza shop owner, Scott Van Duzer, who hugged President Obama during a campaign stop in 2012?

The President stopped by Van Duzer’s restaurant to recognize him for his efforts in helping provide blood to patients in his county. What Van Duzer didn’t expect was the big bear hug he gave the President to make national news…and bring out the trolls on his company’s Yelp page.

People from across the country began leaving negative reviews on the page, even if they’d never actually eaten in the restaurant. One reviewer wrote, “Most of y’all Democrats can’t afford to eat at this restaurant anyway. They don’t accept food stamps.”

Hundreds of anti-Obama reviewers flooded the page to criticize Van Duzer, his restaurant, and his political beliefs.  Big Apple Pizza Yelp ReviewsScreen-Shot-2013-04-24-at-8_00_36-AM

In working with Yelp, Van Duzer was able to have some of the comments removed because they violated the site’s content guidelines, yet many remained. But then something magical happened: Van Duzer’s loyal customers came to the rescue! They began leaving five star reviews, having actually eaten in the restaurant, and the negative and untrue reviews were pushed further and further down.
Clean-Up Your Online Reputation:  If you have some unsavory things hurting you online – and you don’t have a community to come to your rescue – you can clean-up your online reputation with some elbow grease and a good strategy in place. The process goes a little something like this.

1.  Conduct an online audit. Likely you already know what’s there, but it doesn’t hurt to do a Google search, see what is being said, and where it lands in search results (second listing, first page). Do this both logged into your Google account and logged out (or you can open an incognito tab in your browser without having to actually log out by going to file > new incognito window). Logged in will let you see the results your friends, colleagues, peers, and clients will see. The incognito search will show you what the rest of the world sees. It’s important to have both. Search Google, Bing, and Yahoo. Search the social networks. Search the review sites. Search the Better Business Bureau and Ripoff Report. Search employee sites such as Glassdoor. Use terms such as “I hate COMPANY NAME” or “COMPANY NAME sucks.”

 2.  Create a strategy. Based on what you learn from the audit and what internal and external implementation resources are in place, put together the company’s online strategy … and make sure it’s tied to your goals. The very first thing you should do (if you haven’t already) is set up Talkwalker alerts to let you know when someone says something about you online – positive, neutral, or negative.

 3.  Create a clean-up list. With the audit complete and your online strategy in place, now comes the clean-up. In some cases, there will be multiple accounts for your organization. There might be profiles you don’t need on social networks that are either defunct or they don’t help your strategy. There might be negative reviews or blog posts on the first page of search results you’d like to address and not have come up before your own sites and the positive reviews. Maybe there are “I hate Company X” groups on Facebook or untrue reviews on Yelp or TripAdvisor. Perhaps former employees have said really terrible things about you on Glassdoor or they’ve set up social networks for the company and you don’t have the login information. Whatever it happens to be, the list begins with these types of things. Write down everything you need cleaned up so the person or team responsible understands what it is you want done.

 4.  Assign someone (or a team) to do the work. They will need usernames and passwords, branding guidelines, sign-off on copy/images, and the power to make changes without a laborious approval process. It’s not critical this person be in marketing or PR, as long as it’s someone who understands what you’re trying to accomplish and can get the work done and update you in a timely manner.

5.  Begin the clean-up. Some of this is a big pain in the rear because you’ll need to work with the customer service departments at the social networks to either reset login data, delete a profile, or take down an untrue review. This could take weeks. We have a client who had an employee who was very social media savvy. He set up the company on all of the social networks and then quit his job, taking the login information with him. Working with LinkedIn, in particular, took about five weeks to reset the password and give us additional administrator access. In some cases, such as on the review sites, you have to prove the review is untrue, sometimes with legal action.

6.  Build your online presence through social media. There is one social network every organization should be on: Google+. Not only does Google rank you higher if you use their social network to promote your content, it helps to push down the negative content if it has been shared on Google+. You don’t have to be “social” on the site, but please use it to promote your content.

7.  Content is king…or at least prince. There are going to be many of you who have negative reviews that are, unfortunately, true. There are many organizations who claim they will clean up your online reputation for $40 per month, deleting all of the negative reviews from search results. This is illegal. Not illegal from the “I’ll be arrested and spend time in jail” point-of-view, but from a “It’s impossible to delete things on a site where you are not an administrator” perspective. Good, valuable content that is shared is the only way to push some the negative results.

8.  Implement the strategy. Once you’ve cleaned up the organization’s online presence and figured out how you’re going to use content to build a strong reputation, it’s time to put your strategy into action. This is the scary part. You’re about to become transparent. The curtain has been pulled back now and the only way to participate in the conversation is by being transparent, which means you’re opening yourself up to criticism and feedback.

Once you’ve decided to be transparent, honest, authentic, and human in your online conversations, the content, brand ambassadors, influencer marketing, customer reviews, and a solid product or service will help you cross the marathon finish line.

Warren Buffet famously said, “If you lose money for the firm, I will be understanding. If you lose reputation, I will be ruthless.”

An organization’s reputation, today, is only as good as its search results. If your operations are solid, you have a responsive customer service team, and you run things ethically, the rest will sort itself out.

 

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How to Write the Perfect Blog Post

PerfectBlogPost
Like this? Learn how to use psychology to get more traffic and sales with Social Triggers.

 
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Posted by on April 28, 2013 in SOCIAL MEDIA

 

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Promoting Your Blog!

Posted by Actionable Marketing Expert, Heidi Cohen for heidicohen.com on February 16, 2013

Social Media: 23 Ways To Promote Your Blog

How to Use Social Media to Expand Your Blog Reach

You should spend about 20% of your time creating blog content and 80% of your time promoting it, according to social media experts Jay Baer and Chris Brogan.

This may sound like heresy to bloggers who spend hours pouring their heart and soul into each blog post. But the reality is that if you don’t promote your content effectively, your hard work of crafting the optimal post is for naught.74520568804354899_5q12XRsw_c

To facilitate the blog promotion process, here are twenty-three social media tips to get your blog content in front of the largest possible audience.

Maximize blog content’s reader attractiveness

Make sure that your blog and content are dressed for success before you hit publish on your next post.

  1. Craft attention-getting titles. If you get this wrong, it hinders rest of your promotional effort. Titles are what pulls readers in for blog posts as well as on other social media platforms. If you decide to tweak your blog post title, DON’T change your permalink.
  2. Use images at the top of each post, preferably a photograph of people. People are programmed to look at other people. Take advantage of this by including a photo related to each blog post or of your blogger.
  3. Claim authorship of your content on Google. The goal is to associate your content with your Google+ account. In addition to socializing your content, this also helps your searchability.

Play well with other bloggers

Remember social media includes other blogs. In fact, most social media influencers are bloggers. Leverage this information to help build your audience.

  1. Link to other blogs and reference bloggers in your blog posts. High profile bloggers like to be recognized for their accomplishments. Mention them and link to their blogs to get their attention. Don’t assume that they’ll see a pingback. Write a hand crafted email to let them know.
  2. Create a list of influencers in your category. Everyone loves to be a winner. Give your list the red carpet treatment. Social Media Examiner has its Top 10 Social Media Bloggers and Mack Collier is selecting a group of top bloggers. (BTW—I’d be thrilled if you nominated HeidiCohen.com!) Here’s how I celebrated my favorite 14 Social Media Bloggers.
  3. Interview rock stars in your category via podcasts. A number of bloggers including Mike Stelzner of Social Media Examiner have started podcasts like this. Take this one step further and cross post it on audio portals.
  4. Talk with experts in your field via video. You can do this via a number of different platforms as well as in real life at conferences and events. Like podcasts, crosspost your content on video platforms like YouTube.
  5. Leave comments on other blogs. While blog comments don’t necessarily translate to revenue or other business goal, their nirvana for most bloggers. Get the attention of your favorite blogger by leaving meaty content in your comments. It’s a good idea to register for responses to the post to ensure you can respond.  Go one step further and share the posts where you took the time to comment.
  6. Write guest blog posts. I call this Other People’s Audiences. Offer the best content you have to other blogs.
  7. Invite guest bloggers. Let other people post on your blog since they’ll share the content with their social media community. You still need to provide the same quality content. Understand this isn’t a slam dunk approach for not creating your own posts since you still need to select, edit and incorporate the other tech enhancements.

Encourage social sharing

Make it easy for visitors to share your content with their social network. Understand that sharers may not read your content but their follows will. This results in earned media impressions.

  1. Include social sharing icons at the top and bottom of every post. Remember out of sight, out of social click.
  2. Incorporate “ClickToTweet” into your posts to encourage tweeting. Highlight data points or useful quotes in posts. This is a “Don’t make me think” option.
  3. Create pinable images. Where appropriate, produce attractive graphic images that readers want to share on Pinterest. Also, include a pin button adjacent to the image.
  4. Build attractive infographics. By their nature, infographics are highly shareable and attract inbound links that help search. Also, pin them on Pinterest.follow-on-pinterest-button

Share your blog content on social media

At a minimum, post your blog posts on the relevant social media venues. Use a ratio of ten messages about other people’s content for every one about your firm.

  1. Share your blog content across social media platforms. This is best done with targeted commentary but automating your social sharing is better than not sharing it.
  2. Expand shareability on social media, especially Twitter with hashtags. Include relevant hashtags where appropriate.
  3. Chop your column into a set of tweets and drip out over time. This works well when you have long lists and can make each one a tweet.
  4. Create a pinboard specifically targeted at your posts. To enhance your content’s sharability, include strong visuals because Pinterest is a visual platform.
  5. Leverage LinkedIn Groups to target content delivery. Join LinkedIn Groups that are relevant to your topic and share your blog posts there.

Establish your social media presence

Use social media to provide another view of your blog that’s human.

  1. Create a public profile for your blog on various social media networks where appropriate. For example, create a Business Page on Facebook (versus your personal profile.)
  2. Link to your blog in your social media profiles. Spotlight your blog in your presence across social media by including a link to your blog.
  3. Leverage conversation on other social media platforms. Use the social media conversation to broaden your base of social media acquaintances. For example participate in Twitter chats, especially #blogchat on Sunday nights, to broaden your base.
  4. Place images on Flickr that link back to your website. Share your photographs and other images via Flickr. Give them public rights if users link back to your blog.

Social media and blogging can work well together to maximize your reach. Make sure that you spend the necessary time distributing and promoting your content.

 
 

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Spring Cleaning Your Digital Life

Spring Cleaning Your Digital Life Including Social Media, written & posted by Actionable Marketing Expert, Heidi Cohen, for heidicohen.com

21 Tips To Unclutter Your Digital Devices & Social Media Presences

Spring is in the air making everything seem fresh and new. But open one of your digital devices such as your computer, your smartphone or your tablets, and there’s lots of stuff that’s accumulated over time.

Just as you give your home a through spring cleaning, now’s the time to go through your digital inboxes, files and profiles on digital devices and social networks to get rid of the information that’s irrelevant, reducing your effectiveness.

Here are 21 tips to help you clear out the information you no longer need. The objective is to remove as much clutter as possible from your digital and social media life. This advice applies to both the personal and professional aspects of your life.

1. Scan hard copy documents for online storage. Want to keep your information easily accessible? Create a digital version and file it appropriately. (Keep originals where necessary!)

2. Unsubscribe to email newsletters that are no longer relevant. For each newsletter you receive, consider if the information is still relevant and useful? Did you only sign up for a one-time sale or white paper? Is it an old project? Is the information redundant with other sources like Twitter or LinkedIn feeds?

3. Delete or archive your email inbox. Does your email inbox contain hundreds of emails waiting for future actions? If so, they probably distract you every time you open your inbox. Take the time to ruthlessly go through them.

4. Stop alerts that are now irrelevant. Assess the alerts you’ve set up. Are they still relevant to your job, projects and other interests? Stop them to remove inbox clutter.

5. Add or change email filters. Are your current email filters working for you? Are regular newsletters and alerts automatically filed and reviewed in batches.

6. Check email signature file(s). Is the information up-to-date? Are you announcing events or promotions that already occurred?
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7. Organize digital documents into folders. Take time to systematize your digital content to help you find it faster when you need it.

8. Delete redundant documents, spreadsheets and presentations. Many people keep every version of every document they create during the development process. But once you’ve finalized the content, purge the interim versions.

9. Examine your download folder for clutter. It keeps information you may forget about once you’ve used it. Go through this folder to free up space on your computer or other device.

10. Check software updates. Most software signals users to install the latest updates, but if you’re like me, you put them off since it’ll interrupt what you’re doing at the time. So, take time to ensure you’ve got the latest software version.

11. Review your mobile apps and uninstall those you don’t use. Mobile apps have a way of expanding since you want to test new things or your spouse, partner or child wants something. It’s useful to get rid of those apps you no longer use and lose the clutter.

12. Transfer photos and videos from your mobile device(s) to your computer. While everyone likes to have a few special photographs of family and friends with them, you don’t need your entire photo library on your phone or tablet.

13. Back up your digital devices. Do you feel you’d be lost without the information on your computer, smartphone or tablet? Then make sure you back it up either to another computer, external drive or the cloud.

14. Clean out your RSS feeds. If you’ve got an RSS reader, go through and eliminate feeds you’re no longer interested in. Also, get rid of feeds where you receive the information via another format.

15. Arrange your bookmarks whether they’re on a social sharing site or your browser. Organize and delete bookmarks that are no longer useful or available.

16. Give your social media profiles a new spring look. Use a new photograph. Edit and update your profiles, keywords and links.

17. Check privacy settings, especially on Facebook. Determine who you want to see the information you share. Remember your family and friends may be less stringent with their settings than you are. As a result, your updates and information may be available to others you don’t know.

18. Eliminate third party applications on social media you no longer use. Third party apps often request a lot of information and may have access to your data. Therefore, if you’re not using them, delete them.

19. Un-tag yourself from social media photographs that reflect badly on you. Since you never know who’s checking on you, ensure you present a consistent image. Start with the oldest photographs first and work your way forward.
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20. Purge your social media inboxes. Delete old requests, invites and conversations.

21. Sift through friends and followers. If you’re no longer interested in receiving information and engaging with the people to whom you’re connected to, get rid of the connection. Think Facebook, Twitter and LinkedIn. Think in terms of having a more engaged following. (To understand the rationale for this tip, read Why Isn’t Anyone Listening to Me on Twitter?)

While spring cleaning your digital life can be time consuming, the process can be cathartic. More important, it ensures that the information you receive via your digital devices and social media platforms are relevant. By eliminating the messages you no longer need, you remove distractions that keep you from being your most efficient.

Stop procrastinating…get ‘er done!

 
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Posted by on April 6, 2013 in SOCIAL MEDIA

 

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Twitter Stats!

TwitterStats

Despite the fact that 90% of the top 50 retailers have a presence on Twitter, only 29% use it to actively engage with consumers.

 
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Posted by on April 2, 2013 in SOCIAL MEDIA, Twitter

 

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